Every family physician makes every day professional choices. Are antibiotics necessary for this patient’s respiratory infection? Does this man with retrosternal pain have to go to the emergency room? Or is ‘wait and see’ a better option? And, after a telephone consultation, is it necessary to see the patient face to face? Are there enough arguments for spontaneous healing? You make many of these choices and decision points ‘automatically’, based on knowledge and experience. Making such choices feels obvious, as a natural part of being a doctor.